5 Fashion Brands That Make Sustainability Stylish

Looking good and doing good don’t have to be mutually exclusive. While the fashion industry as a whole doesn’t have the best climate record, sustainable fashion brands are stepping up and driving change.

From using recycled materials to reducing water usage to minimizing the environmental impact of shipping clothes, sustainable clothing companies take many climate-friendly actions. By doing so, they not only help the planet but also differentiate themselves within a crowded industry.

Here, we’ll explore what five of the best sustainable fashion brands are doing to make a difference while capturing customers’ attention.

Some of these top sustainable fashion brands are further along in their eco-conscious journeys than others, and there are certainly other companies that could make claims for being the best sustainable fashion brands. However, the ones here represent a good cross-section of ethical clothing brands that remain stylish while being sustainable.

Allbirds

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— Allbirds (@Allbirds) July 1, 2021

Walk down a main street in any major U.S. city, and odds are you’ll find someone rocking Allbirds on their feet. This sustainable shoe brand is trendy in terms of footwear and a trendsetter in terms of environmental responsibility.

That starts with using more environmentally friendly materials. Rather than making shoes with common materials like leather, plastic and rubber, which often have large environmental impacts, Allbirds is famous for creating shoes made largely of merino wool. But not just any type of sheep shearing will do.

“We work with leading organizations like ZQ Merino to ensure our wool is held to high standards of farming, land management and animal welfare,” Allbirds states.

Allbirds also uses other natural and sustainable materials like sugarcane, as well as tree fibers that can use less water and have a lower carbon footprint than materials like cotton, the company notes.

But Allbirds isn’t stopping there. The certified B Corporation keeps looking for ways to reduce its environmental impact in areas ranging from material sourcing to using renewable energy to educating consumers about how to care for their products more sustainably. In all, Allbirds is targeting a 50% drop in its carbon footprint by 2025 and a 95% reduction by 2030. Meanwhile, Allbirds has been a carbon neutral fashion brand since 2019 via the use of carbon offsets.