Asana Launches ESG Chatbot: Will This Improve Sustainability Communications?
Asana's ESG chatbot isn't perfect, but it's an interesting step forward in sustainability communications.
Let's face it — corporate reports can be a slog to get through.
Even with beautiful charts and digestible sections, asking stakeholders to read an annual report in its entirety can be a tough ask. Realistically, most readers skim.
Moreover, articles — much shorter than most reports — struggle to hook readers. Only 2 out of 10 read past the headline, according to Copyblogger.
So what can you do when you're trying to convey important details about your corporate sustainability efforts that you don't want stakeholders to miss?