How Circular Helps Manufacturers Transition From Virgin to Recycled Plastic

Digital supply chain platform Circular is bringing much-needed efficiency to the recycled plastic market.

Plastic bottles
Photo by Nick Fewings / Unsplash

 At first glance, switching from virgin, oil-based plastic to recycled plastic might seem like a no-brainer. Consumer demand, regulation, and corporate sustainability goals all point toward making this shift.

“Fortunately, the train has left the station on the goal itself…I don't think we need to convince brands too much that they need to change their virgin plastic for recycled or sustainable alternatives,” says Ian Arthurs, CEO and founder of digital supply chain platform Circular.

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