How to Navigate Sustainability Communication in the Trump 2.0 Era
Brands can still talk about sustainability in this polarized climate, but you have to know your audience and be authentic.
When Donald Trump first pulled the U.S. out of the Paris Climate Accord in 2017, many major companies publicly voiced their disagreement with this decision and pressed forward with their vocal, ambitious sustainability initiatives.
Here's how a Walmart sustainability leader responded in 2017, for example, as reported in The Guardian: