How KnowBe4 Builds Employee Engagement on Sustainability

KnowBe4 combines hard and soft data for its sustainability efforts.

Group of people at a cleanup event holding trash pickers and posing in front of trash bags
KnowBe4 employees at a cleanup event

When looking at the business benefits of sustainability, companies often focus on how environmental and social responsibility initiatives directly impact the bottom line. Creating more sustainable products can capture customers’ attention in a way that leads to increased revenue, for example, and making changes like reducing waste can reduce costs

Indeed, a recent Carbon Neutral Copy survey discovered that increased revenue and reduced costs are the top direct business benefits, according to corporate sustainability respondents.

Chart showing survey results for top direct business benefits of sustainability, with increased revenue and reduced costs as top answers
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